Top 10 Marketing Reporting Tools for 2024

We ranked the best marketing reporting tools every company should use for better insights.

Overview

G2 rating

Capterra rating

Pricing

Number of projects

Tools

Reporting features

Data analysis tools

Security and compliance

Integrations

Recommended for

Free trial

🥇 DashThis

For agencies crafting friendly dashboards

4.8

4.4

$38-$349/mo

3-50

34+

Businesses of all sizes

15-day free trial

🥈 Keyword

Perfect for SEOs seeking precision

4.6

5

$0-$131/mo

Unlimited

Not specified

Businesses of all sizes

14-day free trial

🥉 Looker Studio

Tailored for data-driven decision-makers

4.4

4.5

$0-$9/mo

Not specified

800 data sources

Enterprises

30-day free trial

4️⃣ Clarisights

For scale up and enterprise businesses

5.0

N/A

Not specified

Not specified

Not specified

Enterprises

Not specified

5️⃣ Tableau

Data visualization power for analysts

4.4

4.5

$15-$75/mo

Not specified

Not specified

Enterprises

14-day free trial

For agencies crafting friendly dashboards

DashThis
DashThis
DashThis

🥇 DashThis

DashThis is an automated and easy-to-use marketing reporting tool created to help marketers save hours of work and create beautiful reports in the blink of an eye.

It’s designed to gather data from various sources, such as Google Analytics, social media platforms, advertising campaigns, and more, and present that data in visually appealing and easy-to-understand dashboards.

G2 Rating

DashThis has an excellent G2 rating of 4.8 out of 5 stars.

Capterra Rating

On Capterra, DashThis has an overall rating of 4.4 out of 5 stars.

Pricing

DashThis offers several pricing plans:

  • Individual: $38/mo (when billed yearly)

  • Professional: $119/mo (when billed yearly)

  • Business: $229/mo (when billed yearly)

  • Standard: $349/mo (when billed yearly)

Number of Projects

  • Individual: 3

  • Professional: 10

  • Business: 25

  • Standard: 50

Tools

DashThis provides several tools, including preset report templates, preset widgets, widget bundles, and a CSV file import system for adding custom data.

Integrations

DashThis supports 34+ integrations, including Google Analytics, Facebook, LinkedIn, Google Ads, Twitter, Ahrefs, Moz, Google My Business, YouTube, Instagram, and many more.

Reporting Features

DashThis offers features such as drag-and-drop dashboard creation, customizable templates, white-label options for branding, and the ability to schedule and share reports with team members, clients, or stakeholders.

Data Analysis Tools

DashThis provides data analysis tools as part of its reporting features, including customizable widgets and preset color themes for creating custom reporting dashboards.

Security and Compliance

DashThis employs stringent data security standards and compliance protocols, safeguarding first-party data through the use of heavily encrypted URLs and rigorous access controls.

Recommended For

DashThis is recommended for marketing teams, marketing agencies, franchises, small businesses, executives, and freelancers.

Free Trial

DashThis offers a 15-day free trial.

Website

You can learn more about DashThis on their official website.

🥇 DashThis

DashThis is an automated and easy-to-use marketing reporting tool created to help marketers save hours of work and create beautiful reports in the blink of an eye.

It’s designed to gather data from various sources, such as Google Analytics, social media platforms, advertising campaigns, and more, and present that data in visually appealing and easy-to-understand dashboards.

G2 Rating

DashThis has an excellent G2 rating of 4.8 out of 5 stars.

Capterra Rating

On Capterra, DashThis has an overall rating of 4.4 out of 5 stars.

Pricing

DashThis offers several pricing plans:

  • Individual: $38/mo (when billed yearly)

  • Professional: $119/mo (when billed yearly)

  • Business: $229/mo (when billed yearly)

  • Standard: $349/mo (when billed yearly)

Number of Projects

  • Individual: 3

  • Professional: 10

  • Business: 25

  • Standard: 50

Tools

DashThis provides several tools, including preset report templates, preset widgets, widget bundles, and a CSV file import system for adding custom data.

Integrations

DashThis supports 34+ integrations, including Google Analytics, Facebook, LinkedIn, Google Ads, Twitter, Ahrefs, Moz, Google My Business, YouTube, Instagram, and many more.

Reporting Features

DashThis offers features such as drag-and-drop dashboard creation, customizable templates, white-label options for branding, and the ability to schedule and share reports with team members, clients, or stakeholders.

Data Analysis Tools

DashThis provides data analysis tools as part of its reporting features, including customizable widgets and preset color themes for creating custom reporting dashboards.

Security and Compliance

DashThis employs stringent data security standards and compliance protocols, safeguarding first-party data through the use of heavily encrypted URLs and rigorous access controls.

Recommended For

DashThis is recommended for marketing teams, marketing agencies, franchises, small businesses, executives, and freelancers.

Free Trial

DashThis offers a 15-day free trial.

Website

You can learn more about DashThis on their official website.

Perfect for SEOs seeking precision

Keyword.com

🥈 Keyword.com

Keyword.com is a reliable keyword ranking tool that is perfect for tracking your SEO data quickly. It provides accurate keyword ranking reports that clients find easy to read, monitor, and trust.

G2 Rating

Keyword.com has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, Keyword.com has a perfect rating of 5 out of 5 stars.

Pricing

Keyword.com offers various pricing plans:

  • Forever Free: $0/mo, includes 50 keywords, 10 updates, and unlimited websites tracked

  • Starter: $26/mo, includes 100 keywords, 100 updates, and unlimited websites tracked.

  • Consultant: $42/mo, includes 200 keywords, 200 updates, and unlimited websites tracked

  • Agency: $131/mo, includes 1000 keywords, 1000 updates, and unlimited websites tracked

The Starter plan is recommended for small businesses, while the Agency plan is suitable for larger organizations or agencies.

Number of Projects

Each plan allows for unlimited websites to be tracked.

Tools

Keyword.com provides several tools, including a keyword research tool, a rank tracker, and a reporting tool.

Integrations

Keyword.com can be integrated with other SEO reporting tools like DashThis.

Reporting Features

Keyword.com offers 1-click shareable reports, scheduled reports, white label reports, and API-based reports. It also provides accurate keyword ranking reports verified by a third-party tool.

Data Analysis Tools

Keyword.com’s tools allow for the analysis of keyword rankings, providing insights into SEO performance.

Security and Compliance

Keyword.com, as a reputable rank tracking software, prioritizes data security and ensures that all SEO data is handled with the utmost care and confidentiality.

Recommended For

Keyword.com is recommended for businesses of all sizes, particularly those seeking to improve their SEO performance and track keyword rankings.

Free Trial

Keyword.com offers a 14-day free trial for each of its plans.

Website

For more information, you can visit the official Keyword.com website.

🥈 Keyword.com

Keyword.com is a reliable keyword ranking tool that is perfect for tracking your SEO data quickly. It provides accurate keyword ranking reports that clients find easy to read, monitor, and trust.

G2 Rating

Keyword.com has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, Keyword.com has a perfect rating of 5 out of 5 stars.

Pricing

Keyword.com offers various pricing plans:

  • Forever Free: $0/mo, includes 50 keywords, 10 updates, and unlimited websites tracked

  • Starter: $26/mo, includes 100 keywords, 100 updates, and unlimited websites tracked.

  • Consultant: $42/mo, includes 200 keywords, 200 updates, and unlimited websites tracked

  • Agency: $131/mo, includes 1000 keywords, 1000 updates, and unlimited websites tracked

The Starter plan is recommended for small businesses, while the Agency plan is suitable for larger organizations or agencies.

Number of Projects

Each plan allows for unlimited websites to be tracked.

Tools

Keyword.com provides several tools, including a keyword research tool, a rank tracker, and a reporting tool.

Integrations

Keyword.com can be integrated with other SEO reporting tools like DashThis.

Reporting Features

Keyword.com offers 1-click shareable reports, scheduled reports, white label reports, and API-based reports. It also provides accurate keyword ranking reports verified by a third-party tool.

Data Analysis Tools

Keyword.com’s tools allow for the analysis of keyword rankings, providing insights into SEO performance.

Security and Compliance

Keyword.com, as a reputable rank tracking software, prioritizes data security and ensures that all SEO data is handled with the utmost care and confidentiality.

Recommended For

Keyword.com is recommended for businesses of all sizes, particularly those seeking to improve their SEO performance and track keyword rankings.

Free Trial

Keyword.com offers a 14-day free trial for each of its plans.

Website

For more information, you can visit the official Keyword.com website.

Tailored for data-driven decision-makers

Looker

🥉 Looker Studio

Looker Studio, a product of Google Cloud, is a powerful data analytics solution that’s helping companies rethink business intelligence & data visualization. With Looker Studio, teams can break down data silos by quickly and easily integrating data from across data sources into a single view.

G2 Rating

Looker Studio has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Looker Studio has an overall rating of 4.5 out of 5 stars.

Pricing

Looker Studio offers two pricing plans:

  • Looker Studio: $0 (free)

  • Looker Studio Pro: $9 per user per project per month

Number of Projects

The number of projects varies with the plan. You can link Looker Studio to only one project.

Tools

Looker Studio provides several tools for data visualization and reporting. These include:

  • Highly configurable charts and tables

  • Interactive reports and dashboards

  • Built-in and partner connectors for data access

  • Collaboration and sharing features

Integrations

Looker Studio can connect to more than 800 data sources, including platforms for social media, CRM, search, finance, HR, advertising, and more.

Reporting Features

Looker Studio offers features such as custom report creation, real-time data reporting, automated report generation, and more.

Data Analysis Tools

Looker Studio provides data analysis tools such as dimensions, measures, filters, and pivots to analyze and visualize data. It also allows the creation of advanced metrics instantaneously with table calculations.

Security and Compliance

Looker Studio ensures data security and governance while still allowing users to find the information they need. It uses access controls, data encryption, and complies with industry-standard regulations.

Recommended For

Looker Studio is recommended for medium and large scale enterprise environments, delivering team-level collaboration and sharing, while honoring corporate security and document management policies.

Free Trial

Looker Studio offers a free version of their software. If you want more, Looker Studio Pro offers a 30-day free trial.

Website

For more information, you can visit the official Looker Studio website.

🥉 Looker Studio

Looker Studio, a product of Google Cloud, is a powerful data analytics solution that’s helping companies rethink business intelligence & data visualization. With Looker Studio, teams can break down data silos by quickly and easily integrating data from across data sources into a single view.

G2 Rating

Looker Studio has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Looker Studio has an overall rating of 4.5 out of 5 stars.

Pricing

Looker Studio offers two pricing plans:

  • Looker Studio: $0 (free)

  • Looker Studio Pro: $9 per user per project per month

Number of Projects

The number of projects varies with the plan. You can link Looker Studio to only one project.

Tools

Looker Studio provides several tools for data visualization and reporting. These include:

  • Highly configurable charts and tables

  • Interactive reports and dashboards

  • Built-in and partner connectors for data access

  • Collaboration and sharing features

Integrations

Looker Studio can connect to more than 800 data sources, including platforms for social media, CRM, search, finance, HR, advertising, and more.

Reporting Features

Looker Studio offers features such as custom report creation, real-time data reporting, automated report generation, and more.

Data Analysis Tools

Looker Studio provides data analysis tools such as dimensions, measures, filters, and pivots to analyze and visualize data. It also allows the creation of advanced metrics instantaneously with table calculations.

Security and Compliance

Looker Studio ensures data security and governance while still allowing users to find the information they need. It uses access controls, data encryption, and complies with industry-standard regulations.

Recommended For

Looker Studio is recommended for medium and large scale enterprise environments, delivering team-level collaboration and sharing, while honoring corporate security and document management policies.

Free Trial

Looker Studio offers a free version of their software. If you want more, Looker Studio Pro offers a 30-day free trial.

Website

For more information, you can visit the official Looker Studio website.

Operational Reporting for Marketing Teams

Clarisights

4️⃣ Clarisights

Stemming from a deeply grounded understanding of performance marketing and the unique challenges it entails, Clarisights set out to build the end-to-end analytics solution for marketing teams at scale.

G2 Rating

Clarisights has a G2 rating of 5.0 out of 5 stars (1 review only).

Capterra Rating

On Capterra, Clarisights does not have any reviews yet.

Pricing

Clarisights offers pricing plans, but specific details are not publicly available. It’s recommended to contact the vendor for pricing details.

Number of Projects

The number of projects varies with the plan. However, specific details about the number of projects per plan are not publicly available.

Tools

Clarisights provides several tools that allow marketers to build their own reports without depending on engineers or data scientists.

It offers an intuitive, user-friendly, self-service interface for generating collaborative reports and insightful widgets.

Integrations

Clarisights supports integrations with every major advertising and analytics channel. This allows marketers to build a single dashboard of all these data sources.

Reporting Features

Clarisights streamlines reporting for sophisticated growth marketing teams.

It allows marketers to automatically integrate, process, and visualize data from all of their marketing sources.

Data Analysis Tools

Clarisights enables marketers to create and use custom dimensions and metrics with semantic language, without any coding or SQL.

Security and Compliance

While specific details about Clarisights’ security standards and compliance are not publicly available, it’s important to note that Clarisights is committed to ensuring the security of the data it handles.

Recommended For

Clarisights is recommended for marketing teams and data teams at large enterprises with multiple data sources and attribution models.

Free Trial

Specific details about a free trial for Clarisights are not publicly available. It’s recommended to contact the vendor for this information.

Website

You can learn more about Clarisights on their official website.

4️⃣ Clarisights

Stemming from a deeply grounded understanding of performance marketing and the unique challenges it entails, Clarisights set out to build the end-to-end analytics solution for marketing teams at scale.

G2 Rating

Clarisights has a G2 rating of 5.0 out of 5 stars (1 review only).

Capterra Rating

On Capterra, Clarisights does not have any reviews yet.

Pricing

Clarisights offers pricing plans, but specific details are not publicly available. It’s recommended to contact the vendor for pricing details.

Number of Projects

The number of projects varies with the plan. However, specific details about the number of projects per plan are not publicly available.

Tools

Clarisights provides several tools that allow marketers to build their own reports without depending on engineers or data scientists.

It offers an intuitive, user-friendly, self-service interface for generating collaborative reports and insightful widgets.

Integrations

Clarisights supports integrations with every major advertising and analytics channel. This allows marketers to build a single dashboard of all these data sources.

Reporting Features

Clarisights streamlines reporting for sophisticated growth marketing teams.

It allows marketers to automatically integrate, process, and visualize data from all of their marketing sources.

Data Analysis Tools

Clarisights enables marketers to create and use custom dimensions and metrics with semantic language, without any coding or SQL.

Security and Compliance

While specific details about Clarisights’ security standards and compliance are not publicly available, it’s important to note that Clarisights is committed to ensuring the security of the data it handles.

Recommended For

Clarisights is recommended for marketing teams and data teams at large enterprises with multiple data sources and attribution models.

Free Trial

Specific details about a free trial for Clarisights are not publicly available. It’s recommended to contact the vendor for this information.

Website

You can learn more about Clarisights on their official website.

Data visualization power for analysts

Tableau

5️⃣ Tableau

Tableau is a visual analytics platform that transforms the way we use data to solve problems, empowering people and organizations to make the most of their data.

It provides solutions for all kinds of industries, departments, and data environments.

G2 Rating

Tableau has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Tableau has an overall rating of 4.5 out of 5 stars.

Pricing

Tableau offers three pricing plans:

  • Tableau Creator: $75/user/month, billed annually

  • Tableau Explorer: $42/user/month, billed annually

  • Tableau Viewer: $15/user/month, billed annually

The Tableau Creator plan is recommended for users who need to create and share visualizations and perform data analysis.

Number of Projects

The number of projects in Tableau is not specified.

Tools

Tableau provides a variety of tools to help users analyze and visualize data. Here's a short summary:

  • Summary Card: Provides a quick view of information about a selection or the entire data source.

  • Data Guide: Provides helpful information about a dashboard and insights about the data behind it.

  • Explain the Viz: Identifies outlier measures and potential key drivers behind them.

  • Data Preparation: Helps users prepare their data for analysis.

  • Authoring: Allows users to create visualizations and dashboards.

  • Collaboration: Enables users to share their findings with others.

Integrations

Tableau offers a wide range of integrations to help users connect to their data, no matter where it resides. Here are some key integrations:

  • Native Data Connectors: Tableau provides native connectors that are built and optimized for many databases and files.

  • Data Cloud for Tableau: This allows you to natively connect to integrated, unified data from any source, including your Salesforce instance.

  • Data Science Integrations: Tableau extends its calculations to dynamically leverage popular data science programming languages, tools, and platforms, including R, Python, MATLAB, and more.

  • Dashboard Application Integrations: With the Extensions API, developers can create dashboard objects that enable customers to integrate and interact with data from other applications directly in Tableau.

  • Embedded Analytics: Tableau can be embedded into custom web portals, applications, and customer-facing products.

As for the exact number of integrations, Tableau doesn't specify a number on their website.

Reporting Features

Tableau allows users to create interactive dashboards, reports, and charts, helping users to better understand and interpret massive amounts of data and make more informed, data-driven decisions.

Data Analysis Tools

Tableau provides powerful data analysis tools. By leveraging sophisticated calculations, R and Python integration, rapid cohort analysis, and predictive capabilities, data scientists can conduct complex, quantitative analyses in Tableau.

Security and Compliance

Tableau puts the highest priority on maintaining the security and privacy of customers’ data.

The Tableau Cloud infrastructure is hosted in a SAS-70 compliant data center that provides numerous controls and safeguards over customer data.

Recommended For

Tableau is a versatile data visualization tool best suited for organizations that value data-driven decision-making and have diverse data needs across their teams.

Free Trial

Tableau offers a 14-day free trial that includes access to Tableau Desktop, Tableau Prep Builder, and Tableau Server or Tableau Online.

Website

For more information, you can visit the official Tableau website.

5️⃣ Tableau

Tableau is a visual analytics platform that transforms the way we use data to solve problems, empowering people and organizations to make the most of their data.

It provides solutions for all kinds of industries, departments, and data environments.

G2 Rating

Tableau has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Tableau has an overall rating of 4.5 out of 5 stars.

Pricing

Tableau offers three pricing plans:

  • Tableau Creator: $75/user/month, billed annually

  • Tableau Explorer: $42/user/month, billed annually

  • Tableau Viewer: $15/user/month, billed annually

The Tableau Creator plan is recommended for users who need to create and share visualizations and perform data analysis.

Number of Projects

The number of projects in Tableau is not specified.

Tools

Tableau provides a variety of tools to help users analyze and visualize data. Here's a short summary:

  • Summary Card: Provides a quick view of information about a selection or the entire data source.

  • Data Guide: Provides helpful information about a dashboard and insights about the data behind it.

  • Explain the Viz: Identifies outlier measures and potential key drivers behind them.

  • Data Preparation: Helps users prepare their data for analysis.

  • Authoring: Allows users to create visualizations and dashboards.

  • Collaboration: Enables users to share their findings with others.

Integrations

Tableau offers a wide range of integrations to help users connect to their data, no matter where it resides. Here are some key integrations:

  • Native Data Connectors: Tableau provides native connectors that are built and optimized for many databases and files.

  • Data Cloud for Tableau: This allows you to natively connect to integrated, unified data from any source, including your Salesforce instance.

  • Data Science Integrations: Tableau extends its calculations to dynamically leverage popular data science programming languages, tools, and platforms, including R, Python, MATLAB, and more.

  • Dashboard Application Integrations: With the Extensions API, developers can create dashboard objects that enable customers to integrate and interact with data from other applications directly in Tableau.

  • Embedded Analytics: Tableau can be embedded into custom web portals, applications, and customer-facing products.

As for the exact number of integrations, Tableau doesn't specify a number on their website.

Reporting Features

Tableau allows users to create interactive dashboards, reports, and charts, helping users to better understand and interpret massive amounts of data and make more informed, data-driven decisions.

Data Analysis Tools

Tableau provides powerful data analysis tools. By leveraging sophisticated calculations, R and Python integration, rapid cohort analysis, and predictive capabilities, data scientists can conduct complex, quantitative analyses in Tableau.

Security and Compliance

Tableau puts the highest priority on maintaining the security and privacy of customers’ data.

The Tableau Cloud infrastructure is hosted in a SAS-70 compliant data center that provides numerous controls and safeguards over customer data.

Recommended For

Tableau is a versatile data visualization tool best suited for organizations that value data-driven decision-making and have diverse data needs across their teams.

Free Trial

Tableau offers a 14-day free trial that includes access to Tableau Desktop, Tableau Prep Builder, and Tableau Server or Tableau Online.

Website

For more information, you can visit the official Tableau website.

Custom dashboards tailored to your business

Klipfolio

#6 Klipfolio

Klipfolio enables organizations to continuously monitor the health and performance of their business. It provides a catalog of metrics and straightforward metric-centric analytics that everyone will love.

G2 Rating

Klipfolio has a G2 rating of 4.5 out of 5 stars.

Capterra Rating

On Capterra, Klipfolio has an overall rating of 4.7 out of 5 stars.

Pricing

Klipfolio offers two products: Klips and PowerMetrics.

With Klips, you can develop and distribute pixel-perfect dashboards and reports to your team and clients. PowerMetrics, on the other hand, sets up your team for self-serve data-analysis and dashboards.

Klips pricing plans for agencies:

  • Agency Starter: $54/mo

  • Agency Lite: $120/mo

  • Agency Pro: $240/mo

  • Agency Premier: $800/mo

Klips pricing plans for businesses:

  • Grow: $142/mo

  • Team: $284/mo

  • Team+: $570/mo

PowerMetrics pricing plans:

  • Free: $0/mo

  • Standard: $300/mo

  • Custom: Annual plans start at $800/mo

Number of Projects

The number of dashboards varies with the plan. Goes from 10-70 dashboards depending on the plan.

Tools

Klipfolio provides a variety of tools to help businesses visualize and track key performance indicators:

  • Explorer: A playful environment for deep-dive data analysis.

  • Data Storage & History: Store all your data history in PowerMetrics.

  • TV Dashboards: Display your dashboards on any screen, including TVs throughout the office, using either light or dark mode.

  • Goals: Track progress by adding up to 10 goals to each metric and display them on your dashboards.

  • Data Prep: Retrieve and perfect your data using Data Feeds.

  • Custom Metrics: Create any metric using any data source and structure.

  • Visualize data directly from the cloud: Build pixel-perfect dashboards and reports.

  • Automated reporting: With scheduled PDF reports, published links, TV dashboards, and embedded Klips.

  • Advanced client management: Centralize customer data.

  • Formulas and Functions: Consolidate and streamline complex data with an extensive library of formulas and functions, filtering, grouping, aggregating and sorting.

Integrations

Klipfolio has verified connections 400+ services.

Reporting Features

Klipfolio offers a variety of reporting features:

  • Date Range and Filters

  • Sharing and Access

  • Auto-refresh

  • Add Context

  • Customization

  • Published Views

  • Mobile Access

  • Notifications

Data Analysis Tools

Klipfolio provides a variety of data analysis tools:

  • Klips: Helps you create organized, easy-to-understand, and eye-catching dashboards.

  • PowerMetrics: Allows you to import and transform multiple data into useful and manageable information.

  • MetricHQ: An online dictionary to consult KPIs and metrics.

  • Data Source Connection: Connects to virtually any data source you have, on-prem or in the cloud, in a SQL database or on an FTP server, in a Google Drive or on a hard drive.

  • Data Manipulation: Directly manipulate, mashup, and visualize data sets in a powerful editor, leveraging dozens of functions, math operations, and statistics.

  • Data Refresh: Set the data you’re pulling into Klipfolio to refresh as frequently as every minute (for APIs that allow it).

  • Sharing: Easily share dashboards via email, Slack, published links, or by adding users.

  • Monitoring: Monitor dashboards on large screen TVs and on mobile phones.

Security and Compliance

Klipfolio ensures data security and privacy by providing controlled access, complying with GDPR, and implementing multiple safeguards, including data encryption and regular backups.

Recommended For

Klipfolio is recommended for data teams and businesses of all sizes that aim to provide curated, trusted data and straightforward self-serve analytics to their users and decision-makers.

Free Trial

Klipfolio offers a free 14-day trial.

Website

You can learn more about Klipfolio on their official website.

#6 Klipfolio

Klipfolio enables organizations to continuously monitor the health and performance of their business. It provides a catalog of metrics and straightforward metric-centric analytics that everyone will love.

G2 Rating

Klipfolio has a G2 rating of 4.5 out of 5 stars.

Capterra Rating

On Capterra, Klipfolio has an overall rating of 4.7 out of 5 stars.

Pricing

Klipfolio offers two products: Klips and PowerMetrics.

With Klips, you can develop and distribute pixel-perfect dashboards and reports to your team and clients. PowerMetrics, on the other hand, sets up your team for self-serve data-analysis and dashboards.

Klips pricing plans for agencies:

  • Agency Starter: $54/mo

  • Agency Lite: $120/mo

  • Agency Pro: $240/mo

  • Agency Premier: $800/mo

Klips pricing plans for businesses:

  • Grow: $142/mo

  • Team: $284/mo

  • Team+: $570/mo

PowerMetrics pricing plans:

  • Free: $0/mo

  • Standard: $300/mo

  • Custom: Annual plans start at $800/mo

Number of Projects

The number of dashboards varies with the plan. Goes from 10-70 dashboards depending on the plan.

Tools

Klipfolio provides a variety of tools to help businesses visualize and track key performance indicators:

  • Explorer: A playful environment for deep-dive data analysis.

  • Data Storage & History: Store all your data history in PowerMetrics.

  • TV Dashboards: Display your dashboards on any screen, including TVs throughout the office, using either light or dark mode.

  • Goals: Track progress by adding up to 10 goals to each metric and display them on your dashboards.

  • Data Prep: Retrieve and perfect your data using Data Feeds.

  • Custom Metrics: Create any metric using any data source and structure.

  • Visualize data directly from the cloud: Build pixel-perfect dashboards and reports.

  • Automated reporting: With scheduled PDF reports, published links, TV dashboards, and embedded Klips.

  • Advanced client management: Centralize customer data.

  • Formulas and Functions: Consolidate and streamline complex data with an extensive library of formulas and functions, filtering, grouping, aggregating and sorting.

Integrations

Klipfolio has verified connections 400+ services.

Reporting Features

Klipfolio offers a variety of reporting features:

  • Date Range and Filters

  • Sharing and Access

  • Auto-refresh

  • Add Context

  • Customization

  • Published Views

  • Mobile Access

  • Notifications

Data Analysis Tools

Klipfolio provides a variety of data analysis tools:

  • Klips: Helps you create organized, easy-to-understand, and eye-catching dashboards.

  • PowerMetrics: Allows you to import and transform multiple data into useful and manageable information.

  • MetricHQ: An online dictionary to consult KPIs and metrics.

  • Data Source Connection: Connects to virtually any data source you have, on-prem or in the cloud, in a SQL database or on an FTP server, in a Google Drive or on a hard drive.

  • Data Manipulation: Directly manipulate, mashup, and visualize data sets in a powerful editor, leveraging dozens of functions, math operations, and statistics.

  • Data Refresh: Set the data you’re pulling into Klipfolio to refresh as frequently as every minute (for APIs that allow it).

  • Sharing: Easily share dashboards via email, Slack, published links, or by adding users.

  • Monitoring: Monitor dashboards on large screen TVs and on mobile phones.

Security and Compliance

Klipfolio ensures data security and privacy by providing controlled access, complying with GDPR, and implementing multiple safeguards, including data encryption and regular backups.

Recommended For

Klipfolio is recommended for data teams and businesses of all sizes that aim to provide curated, trusted data and straightforward self-serve analytics to their users and decision-makers.

Free Trial

Klipfolio offers a free 14-day trial.

Website

You can learn more about Klipfolio on their official website.

Data aggregation made easy for marketing teams

Supermetrics

#7 Supermetrics

Supermetrics is a B2B software company that pulls data from various sources to use for web analytics, social media, and online marketing.

It streamlines the delivery of data from 100+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics transforms raw data and delivers insights, predictions, and intelligence at scale.

G2 Rating

Supermetrics has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Supermetrics has an overall rating of 4.4 out of 5 stars.

Pricing

Supermetrics offers several pricing plans:

  • Looker Studio: Starts from $39/month

  • Google Sheets: Starts from $69/month

  • Microsoft Excel: Starts from $69/month

Each plan varies in terms of the number of data sources and users it supports5. For more complex data needs, Supermetrics also offers custom plans6.

Number of Projects

Supermetrics offers different pricing plans based on the destination of your data. Here are some details:

  • Looker Studio (previously, Google Data Studio): It costs $39 per month but can only support one data source. The next layer, Essential, would come with 9 data sources for $69 per month if billed annually.

  • Microsoft Excel: The Essential plan for Excel starts at $69 per month and allows you to connect 7 sources.

  • Google Sheets: The Essential plan for Google Sheets starts at $69 per month and allows you to connect 11 sources.

If you need more sources and destinations, you have to pay more. For other destinations, such as Power BI, BigQuery, and so on, the prices are not publicly available, so you have to contact Supermetrics to find them out.

Tools

Supermetrics provides several tools that help you pull granular marketing data from all the marketing sources that matter to you.

Some of the tools and platforms supported by Supermetrics:

  • Paid Media: Facebook Ads, Google Ads, TikTok Ads

  • Social Media: Facebook, Instagram, Twitter

  • Web Analytics: Google Analytics, Adobe Analytics

  • Mobile Analytics: Apple Public Data, Adjust Data

  • SEO: Google Search Console, Google My Business, Ahrefs

  • Data Warehousing: Google BigQuery, Snowflake, Microsoft Azure Synapse

  • Other Platforms: Google Sheets, Looker Studio (formerly Data Studio), Excel, Google BigQuery and more

  • Supermetrics API for making custom connections

Integrations

Supermetrics integrates with over 150+ platforms to make your data analysis-ready in your preferred reporting and analytics tools. It boasts over 70 connectors to pull and export data from various sources.

Reporting Features

Supermetrics offers features like Real-Time Reporting, Retroactive Reporting, Segmentation, and Custom Reports and Dashboards7

Data Analysis Tools

Supermetrics allows users to transform and manipulate data within the reporting tool.

Security and Compliance

Supermetrics is committed to the security of the data you process with them. Their processes have been audited by external auditors and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant.

Recommended For

Supermetrics is recommended for businesses of all sizes, from small businesses getting started on their data journey to global enterprises working with business-critical data.

Free Trial

Supermetrics offers a 14-day free trial. No credit card is required.

Website

Learn more about Supermetrics on their official website.

#7 Supermetrics

Supermetrics is a B2B software company that pulls data from various sources to use for web analytics, social media, and online marketing.

It streamlines the delivery of data from 100+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics transforms raw data and delivers insights, predictions, and intelligence at scale.

G2 Rating

Supermetrics has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Supermetrics has an overall rating of 4.4 out of 5 stars.

Pricing

Supermetrics offers several pricing plans:

  • Looker Studio: Starts from $39/month

  • Google Sheets: Starts from $69/month

  • Microsoft Excel: Starts from $69/month

Each plan varies in terms of the number of data sources and users it supports5. For more complex data needs, Supermetrics also offers custom plans6.

Number of Projects

Supermetrics offers different pricing plans based on the destination of your data. Here are some details:

  • Looker Studio (previously, Google Data Studio): It costs $39 per month but can only support one data source. The next layer, Essential, would come with 9 data sources for $69 per month if billed annually.

  • Microsoft Excel: The Essential plan for Excel starts at $69 per month and allows you to connect 7 sources.

  • Google Sheets: The Essential plan for Google Sheets starts at $69 per month and allows you to connect 11 sources.

If you need more sources and destinations, you have to pay more. For other destinations, such as Power BI, BigQuery, and so on, the prices are not publicly available, so you have to contact Supermetrics to find them out.

Tools

Supermetrics provides several tools that help you pull granular marketing data from all the marketing sources that matter to you.

Some of the tools and platforms supported by Supermetrics:

  • Paid Media: Facebook Ads, Google Ads, TikTok Ads

  • Social Media: Facebook, Instagram, Twitter

  • Web Analytics: Google Analytics, Adobe Analytics

  • Mobile Analytics: Apple Public Data, Adjust Data

  • SEO: Google Search Console, Google My Business, Ahrefs

  • Data Warehousing: Google BigQuery, Snowflake, Microsoft Azure Synapse

  • Other Platforms: Google Sheets, Looker Studio (formerly Data Studio), Excel, Google BigQuery and more

  • Supermetrics API for making custom connections

Integrations

Supermetrics integrates with over 150+ platforms to make your data analysis-ready in your preferred reporting and analytics tools. It boasts over 70 connectors to pull and export data from various sources.

Reporting Features

Supermetrics offers features like Real-Time Reporting, Retroactive Reporting, Segmentation, and Custom Reports and Dashboards7

Data Analysis Tools

Supermetrics allows users to transform and manipulate data within the reporting tool.

Security and Compliance

Supermetrics is committed to the security of the data you process with them. Their processes have been audited by external auditors and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant.

Recommended For

Supermetrics is recommended for businesses of all sizes, from small businesses getting started on their data journey to global enterprises working with business-critical data.

Free Trial

Supermetrics offers a 14-day free trial. No credit card is required.

Website

Learn more about Supermetrics on their official website.

Elevate customer experience for enterprises

Adobe Experience Cloud

#8 Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive set of applications, capabilities, and services specifically designed to address today’s need for personalized customer experiences at scale.

It provides tools for marketing, analytics, advertising, and commerce through a comprehensive set of customer experience applications and services.

G2 Rating

On G2, Adobe Experience Cloud has a rating of 4.1 out of 5 stars.

Capterra Rating

On Capterra, Adobe Experience Cloud has an overall rating of 4.5 out of 5 stars.

Pricing

Adobe Experience Cloud offers various pricing plans. The exact pricing details are not publicly available and may vary based on the specific needs of the business.

It’s recommended to contact Adobe directly for the most accurate pricing information.

Number of Projects

The number of projects varies with the plan. Detailed information about the number of projects per plan is not publicly available and may depend on the specific needs of the business.

Tools

Adobe Experience Cloud provides several tools, including:

  • Real-Time Customer Data Platform (CDP)

  • Journey Optimizer

  • Customer Journey Analytics

  • Product Analytics

  • Marketo Engage

  • Workfront

  • Commerce

  • Experience Manager Sites

  • Experience Manager Assets

Integrations

Adobe Experience Cloud integrates with various Experience Cloud applications and capabilities such as Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Experience Manager, Customer Attributes, Audience Library, and tags.

Reporting Features

Adobe Experience Cloud offers robust reporting features. It allows users to mix, match, and analyze data from any digital point in the customer journey, providing in-depth analysis, versatile reporting, and predictive intelligence.

Data Analysis Tools

Adobe Experience Cloud provides advanced data analysis tools.

It uses artificial intelligence, machine learning, and automation to help data scientists dig in where it really matters and help everyone else to get the real-time insights they need.

Security and Compliance

Adobe Experience Cloud is dedicated to providing safe, secure environments for your data13. It has been certified to comply with several global industry standards.

Recommended For

Adobe Experience Cloud is recommended for businesses of all sizes that need a comprehensive set of applications to deliver personalized customer experiences at scale.

Free Trial

Information about a free trial for Adobe Experience Cloud is not publicly available. It’s recommended to contact Adobe directly for this information.

Website

For more information, visit the official Adobe Experience Cloud website.

#8 Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive set of applications, capabilities, and services specifically designed to address today’s need for personalized customer experiences at scale.

It provides tools for marketing, analytics, advertising, and commerce through a comprehensive set of customer experience applications and services.

G2 Rating

On G2, Adobe Experience Cloud has a rating of 4.1 out of 5 stars.

Capterra Rating

On Capterra, Adobe Experience Cloud has an overall rating of 4.5 out of 5 stars.

Pricing

Adobe Experience Cloud offers various pricing plans. The exact pricing details are not publicly available and may vary based on the specific needs of the business.

It’s recommended to contact Adobe directly for the most accurate pricing information.

Number of Projects

The number of projects varies with the plan. Detailed information about the number of projects per plan is not publicly available and may depend on the specific needs of the business.

Tools

Adobe Experience Cloud provides several tools, including:

  • Real-Time Customer Data Platform (CDP)

  • Journey Optimizer

  • Customer Journey Analytics

  • Product Analytics

  • Marketo Engage

  • Workfront

  • Commerce

  • Experience Manager Sites

  • Experience Manager Assets

Integrations

Adobe Experience Cloud integrates with various Experience Cloud applications and capabilities such as Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Experience Manager, Customer Attributes, Audience Library, and tags.

Reporting Features

Adobe Experience Cloud offers robust reporting features. It allows users to mix, match, and analyze data from any digital point in the customer journey, providing in-depth analysis, versatile reporting, and predictive intelligence.

Data Analysis Tools

Adobe Experience Cloud provides advanced data analysis tools.

It uses artificial intelligence, machine learning, and automation to help data scientists dig in where it really matters and help everyone else to get the real-time insights they need.

Security and Compliance

Adobe Experience Cloud is dedicated to providing safe, secure environments for your data13. It has been certified to comply with several global industry standards.

Recommended For

Adobe Experience Cloud is recommended for businesses of all sizes that need a comprehensive set of applications to deliver personalized customer experiences at scale.

Free Trial

Information about a free trial for Adobe Experience Cloud is not publicly available. It’s recommended to contact Adobe directly for this information.

Website

For more information, visit the official Adobe Experience Cloud website.

Real-time performance monitoring for marketers

Databox

#9 Databox

Databox is a business analytics platform that pulls all your data into one place, allowing you to track performance and discover insights in real-time.

It’s designed to help businesses understand their key performance indicators (KPIs) from cloud services, spreadsheets, databases, and more.

G2 Rating

Databox has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Databox has an overall rating of 4.7 out of 5 stars.

Pricing

Databox offers various pricing plans:

  • Free: $0

  • Starter: $59/mo

  • Professional: $169/mo

  • Growth: $399/mo

  • Premium: $999/mo

Number of Projects

Free plan allows 3 databoards, all other plans include unlimited databoards.

Tools

Databox provides several tools for data visualization and performance tracking.

It offers features such as dashboard creation, automated reporting, goal tracking, and performance benchmarking. It also supports custom metrics and connects to SQL databases.

Integrations

Databox offers 100+ one-click integrations.

These integrations come loaded with thousands of default metrics, as well as hundreds of pre-configured Datablocks and over 200 pre-built reports. You can also integrate any data by connecting a SQL database, a Google Sheet or by sending your data via API or Zapier.

Reporting Features

Databox offers robust reporting features, allowing you to not just analyze your data, but also add context and share insights about your data.

It supports the creation of custom reports, automated report generation, and real-time data reporting.

Data Analysis Tools

Databox provides data analysis tools that help you understand what’s going on with your business.

It allows you to build custom dashboards, create and automate reports, track goals, and benchmark your metrics.

Security and Compliance

Databox is committed to data protection. It has appointed a Data Protection Officer (DPO) to ensure the safety of your and your customers’ data and maintain compliance with all applicable laws.

Recommended For

Databox is recommended for businesses of all sizes and industry specializations that need a comprehensive platform to track performance and discover insights in real-time.

Free Trial

Databox offers a 15-day free trial for any of their paid plans.

Website

You can learn more about Databox on their official website.

#9 Databox

Databox is a business analytics platform that pulls all your data into one place, allowing you to track performance and discover insights in real-time.

It’s designed to help businesses understand their key performance indicators (KPIs) from cloud services, spreadsheets, databases, and more.

G2 Rating

Databox has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Databox has an overall rating of 4.7 out of 5 stars.

Pricing

Databox offers various pricing plans:

  • Free: $0

  • Starter: $59/mo

  • Professional: $169/mo

  • Growth: $399/mo

  • Premium: $999/mo

Number of Projects

Free plan allows 3 databoards, all other plans include unlimited databoards.

Tools

Databox provides several tools for data visualization and performance tracking.

It offers features such as dashboard creation, automated reporting, goal tracking, and performance benchmarking. It also supports custom metrics and connects to SQL databases.

Integrations

Databox offers 100+ one-click integrations.

These integrations come loaded with thousands of default metrics, as well as hundreds of pre-configured Datablocks and over 200 pre-built reports. You can also integrate any data by connecting a SQL database, a Google Sheet or by sending your data via API or Zapier.

Reporting Features

Databox offers robust reporting features, allowing you to not just analyze your data, but also add context and share insights about your data.

It supports the creation of custom reports, automated report generation, and real-time data reporting.

Data Analysis Tools

Databox provides data analysis tools that help you understand what’s going on with your business.

It allows you to build custom dashboards, create and automate reports, track goals, and benchmark your metrics.

Security and Compliance

Databox is committed to data protection. It has appointed a Data Protection Officer (DPO) to ensure the safety of your and your customers’ data and maintain compliance with all applicable laws.

Recommended For

Databox is recommended for businesses of all sizes and industry specializations that need a comprehensive platform to track performance and discover insights in real-time.

Free Trial

Databox offers a 15-day free trial for any of their paid plans.

Website

You can learn more about Databox on their official website.

Microsoft's data visualization powerhouse for enterprises

Power BI

#10 Power BI

Power BI is a collection of software services, apps, and connectors that work together to turn your unrelated sources of data into coherent, visually immersive, and interactive insights.

It’s a data visualization platform used primarily for business intelligence purposes. It’s designed to be used by business professionals with varying levels of data knowledge.

G2 Rating

Power BI has a G2 rating of 4.5 out of 5 stars.

Capterra Rating

On Capterra, Power BI has an overall rating of 4.5 out of 5 stars.

Pricing

Power BI offers three pricing plans:

  • Power BI Pro: $10 per user/month

  • Power BI Premium: $20 per user/month

  • Power BI Premium (Capacity): $4,995 per month

Number of Projects

Power BI doesn’t impose a specific limit on the number of projects. However, there are certain limitations based on the type of account and the capacity of the Power BI service.

  • Power BI Pro plan’s data capacity limit is 10GB per user.

  • Power BI Premium plan provides access to larger model sizes, more frequent refreshes, and other enterprise-scale features.

Tools

Power BI provides several tools:

  • Modelling Ribbon

  • Fields List

  • Navigation Pane

  • Visualization Pane

  • Report View

  • Data View

  • Relationship View (Model View)

  • Query Editor

Integrations

Power BI integrates with various Microsoft products and services, including Power Query, Microsoft SQL Server Integration Services, Dataflows, Azure Data Factory, and Azure Stream Analytics.

Reporting Features

Power BI allows for the creation of rich, interactive reports that put visual analytics at your fingertips. It supports the creation of various visual representations with pre-built templates and offers a variety of attractive graph and chart formats.

Data Analysis Tools

Power BI offers various data analysis tools, including data aggregation, data mining, forecasting, text mining, and visualization.

Security and Compliance

Power BI provides industry-leading data protection, supports security assurance, and meets data compliance requirements. Its architecture is based on Azure, ensuring robust data storage and management.

Recommended For

Power BI is recommended for organizations that use Microsoft cloud services, are undergoing digital transformation, need to manage and share data, or operate in a Dev, Test, and Prod environment.

Free Trial

Yes, Power BI offers a free 60-day trial through Microsoft Fabric, allowing users to explore and collaborate on Power BI reports.

Website

For more information, you can visit the official Power BI website.

#10 Power BI

Power BI is a collection of software services, apps, and connectors that work together to turn your unrelated sources of data into coherent, visually immersive, and interactive insights.

It’s a data visualization platform used primarily for business intelligence purposes. It’s designed to be used by business professionals with varying levels of data knowledge.

G2 Rating

Power BI has a G2 rating of 4.5 out of 5 stars.

Capterra Rating

On Capterra, Power BI has an overall rating of 4.5 out of 5 stars.

Pricing

Power BI offers three pricing plans:

  • Power BI Pro: $10 per user/month

  • Power BI Premium: $20 per user/month

  • Power BI Premium (Capacity): $4,995 per month

Number of Projects

Power BI doesn’t impose a specific limit on the number of projects. However, there are certain limitations based on the type of account and the capacity of the Power BI service.

  • Power BI Pro plan’s data capacity limit is 10GB per user.

  • Power BI Premium plan provides access to larger model sizes, more frequent refreshes, and other enterprise-scale features.

Tools

Power BI provides several tools:

  • Modelling Ribbon

  • Fields List

  • Navigation Pane

  • Visualization Pane

  • Report View

  • Data View

  • Relationship View (Model View)

  • Query Editor

Integrations

Power BI integrates with various Microsoft products and services, including Power Query, Microsoft SQL Server Integration Services, Dataflows, Azure Data Factory, and Azure Stream Analytics.

Reporting Features

Power BI allows for the creation of rich, interactive reports that put visual analytics at your fingertips. It supports the creation of various visual representations with pre-built templates and offers a variety of attractive graph and chart formats.

Data Analysis Tools

Power BI offers various data analysis tools, including data aggregation, data mining, forecasting, text mining, and visualization.

Security and Compliance

Power BI provides industry-leading data protection, supports security assurance, and meets data compliance requirements. Its architecture is based on Azure, ensuring robust data storage and management.

Recommended For

Power BI is recommended for organizations that use Microsoft cloud services, are undergoing digital transformation, need to manage and share data, or operate in a Dev, Test, and Prod environment.

Free Trial

Yes, Power BI offers a free 60-day trial through Microsoft Fabric, allowing users to explore and collaborate on Power BI reports.

Website

For more information, you can visit the official Power BI website.

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