Top 10 SEO Tools for 2024

We ranked the best SEO tools every company should use to increase their search rankings.

Overview

G2 rating

Capterra rating

Pricing

Number of projects

Tools

Recommended for

Rank tracker

Backlink research

Competitor research

Site audit

Free trial

🥇 Seobility

Best all-in-one SEO solution

4.6

4.7

$0-$200/mo

1-15

Businesses of all sizes

14-day free trial

🥈 Keyword

Best for accurate keyword tracking

4.6

5

$0-$131/mo

Unlimited

Businesses of all sizes

14-day free trial

🥉 Ahrefs

Best for advanced SEO users

4.5

4.8

$99-$999/mo

5-100

Medium businesses, enterprises

4️⃣ Semrush

Best for bigger marketing teams

4.5

4.7

$129.95-$499.95/mo

5-40

Medium businesses, enterprises

14-day free trial

5️⃣ SpyFu

Particularly useful for digital marketers

4.6

4.5

$39-$299/mo

Unlimited

Medium businesses, enterprises

7-day free trial

Best all-in-one SEO solution

Seobility
Seobility
Seobility

🥇 Seobility

Seobility is a comprehensive all-in-one SEO tool that offers a range of features for website optimization and monitoring. It is well-regarded for its ease of use and useful features, even for those with no prior experience with SEO tools.

G2 Rating

Seobility has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, Seobility has an excellent rating of 4.7 out of 5 stars.

Pricing

Seobility offers three pricing plans:

  • Basic: Free

  • Premium: $50/month

  • Agency: $200/month

The Premium plan is recommended for small and mid-size businesses, while the Agency plan is designed for large websites, large companies, and agencies.

The Basic plan is well-suited for newbies and hobbyists.

Number of Projects

The number of projects varies with the plan:

  • Basic: 1 project

  • Premium: 3 projects

  • Agency: 15 projects

Tools

Seobility provides several tools:

  • Website crawling and site auditor

  • Google rank tracker with daily updates

  • Backlink checker and link building tools

  • Continuous monitoring and whitelabel reporting

Rank Tracker

Seobility offers a rank tracker that allows you to track daily keyword rankings on different search engines and at different country or city levels.

Backlink Research

Seobility provides a backlink checker that allows you to monitor SEO backlinks, spy on your competitors, and find ideas for link building.

Competitor Analysis

Seobility helps you analyze your competitors in order to gain insight into their link-building strategies.

Site Audit

Seobility offers a comprehensive site audit tool that checks over 300 SEO-relevant website factors.

Recommended For

Seobility is recommended for small to mid-sized agencies and in-house teams.

Free Trial

Seobility offers a 14-day free trial of their Premium plan, after which the pricing is $50/month.

Website

You can learn more about Seobility on their official website.

Please note that the information provided is based on the latest available data and may vary.

🥇 Seobility

Seobility is a comprehensive all-in-one SEO tool that offers a range of features for website optimization and monitoring. It is well-regarded for its ease of use and useful features, even for those with no prior experience with SEO tools.

G2 Rating

Seobility has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, Seobility has an excellent rating of 4.7 out of 5 stars.

Pricing

Seobility offers three pricing plans:

  • Basic: Free

  • Premium: $50/month

  • Agency: $200/month

The Premium plan is recommended for small and mid-size businesses, while the Agency plan is designed for large websites, large companies, and agencies.

The Basic plan is well-suited for newbies and hobbyists.

Number of Projects

The number of projects varies with the plan:

  • Basic: 1 project

  • Premium: 3 projects

  • Agency: 15 projects

Tools

Seobility provides several tools:

  • Website crawling and site auditor

  • Google rank tracker with daily updates

  • Backlink checker and link building tools

  • Continuous monitoring and whitelabel reporting

Rank Tracker

Seobility offers a rank tracker that allows you to track daily keyword rankings on different search engines and at different country or city levels.

Backlink Research

Seobility provides a backlink checker that allows you to monitor SEO backlinks, spy on your competitors, and find ideas for link building.

Competitor Analysis

Seobility helps you analyze your competitors in order to gain insight into their link-building strategies.

Site Audit

Seobility offers a comprehensive site audit tool that checks over 300 SEO-relevant website factors.

Recommended For

Seobility is recommended for small to mid-sized agencies and in-house teams.

Free Trial

Seobility offers a 14-day free trial of their Premium plan, after which the pricing is $50/month.

Website

You can learn more about Seobility on their official website.

Please note that the information provided is based on the latest available data and may vary.

Best for Accurate Keyword Tracking

Keyword.com

🥈 Keyword.com

Keyword.com is a keyword tracking tool that provides accurate ranking results. It is designed to help users monitor their SEO performance and gain insights into their competitors’ strategies.

G2 Rating

Keyword.com has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, Keyword.com has a perfect rating of 5 out of 5 stars.

Pricing

Keyword.com offers several pricing plans:

  • Free: $0/month, includes 10 keywords and unlimited users

  • Starter: $26/month, includes 100 keywords and unlimited users

  • Consultant: $42/month, includes 200 keywords and unlimited users

  • Agency: $131/month, includes 1000 keywords and unlimited users

Number of Projects

All plans include unlimited websites tracked.

Tools

Keyword.com provides several tools for keyword tracking and performance monitoring.

Rank Tracker

Keyword.com features a rank tracker that allows users to monitor their keyword rankings and changes in SERP positions on a daily, weekly, monthly, and lifetime basis.

Backlink Research

There is no explicit mention of backlink research in the features of Keyword.com.

Competitor Research

While Keyword.com does not explicitly mention competitor research in its features, it does provide insights into competitors’ strategies.

Site Audit

There is no explicit mention of a site audit feature for Keyword.com.

Recommended For

Keyword.com is recommended for anyone who wants to monitor their SEO performance and gain insights into their competitors’ strategies.

Free Trial

Keyword.com offers a 14-day free trial allowing you to track unlimited keywords.

Website

You can learn more about Keyword.com on their official website.

Please note that the information provided is based on the latest available data and may vary.

🥈 Keyword.com

Keyword.com is a keyword tracking tool that provides accurate ranking results. It is designed to help users monitor their SEO performance and gain insights into their competitors’ strategies.

G2 Rating

Keyword.com has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, Keyword.com has a perfect rating of 5 out of 5 stars.

Pricing

Keyword.com offers several pricing plans:

  • Free: $0/month, includes 10 keywords and unlimited users

  • Starter: $26/month, includes 100 keywords and unlimited users

  • Consultant: $42/month, includes 200 keywords and unlimited users

  • Agency: $131/month, includes 1000 keywords and unlimited users

Number of Projects

All plans include unlimited websites tracked.

Tools

Keyword.com provides several tools for keyword tracking and performance monitoring.

Rank Tracker

Keyword.com features a rank tracker that allows users to monitor their keyword rankings and changes in SERP positions on a daily, weekly, monthly, and lifetime basis.

Backlink Research

There is no explicit mention of backlink research in the features of Keyword.com.

Competitor Research

While Keyword.com does not explicitly mention competitor research in its features, it does provide insights into competitors’ strategies.

Site Audit

There is no explicit mention of a site audit feature for Keyword.com.

Recommended For

Keyword.com is recommended for anyone who wants to monitor their SEO performance and gain insights into their competitors’ strategies.

Free Trial

Keyword.com offers a 14-day free trial allowing you to track unlimited keywords.

Website

You can learn more about Keyword.com on their official website.

Please note that the information provided is based on the latest available data and may vary.

Best for advanced SEO users

Ahrefs

🥉 Ahrefs

Ahrefs is a comprehensive SEO toolset that provides valuable data about your competitors’ content, backlinks, keywords, PPC ads, and more. It’s used by marketers from the world’s leading companies.

G2 Rating

Ahrefs has a G2 rating of 4.5 out of 5 stars.

Capterra Rating

On Capterra, Ahrefs has an overall rating of 4.8 out of 5 stars.

Pricing

Ahrefs offers several pricing plans:

  • Lite Plan: $99/month

  • Standard Plan: $199/month

  • Advanced Plan: $399/month

  • Enterprise Plan: $999/month

Please note that the pricing may vary, and it’s recommended to check the official website for the most accurate information.

Number of Projects

The number of non-verified projects is predetermined by your subscription option and varies from 5 with the Lite plan to 100 with the Enterprise plan.

It’s also possible to add an unlimited amount of verified projects.

Tools

Ahrefs provides several tools:

  • Site explorer: shows every keyword for which the target website or web page ranks

  • Rank tracker: tracks ranking progress for up to 10,000 keywords over time

  • Keywords explorer: unveils useful data about the current top-ranking pages for any keyword

  • SEO toolbar: provides on-page SEO report, broken link checker, redirect tracer, and country changer for SERP

Rank Tracker

Ahrefs’ Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries.

Backlink Research

Ahrefs allows you to see which websites link to your competitors’ sites and gauge the quality of their backlinks.

Competitor Research

Ahrefs allows you to find out what keywords your competitors rank for in search and how much traffic each keyword brings them.

Site Audit

Ahrefs’ Site Audit tool analyses your website for common SEO issues & monitors your SEO health over time.

Recommended For

Ahrefs is recommended for SEO professionals, marketers, and businesses of all sizes.

Free Trial

Ahrefs does not explicitly mention a free trial on their official website.

Website

You can learn more about Ahrefs on their official website.

Please note that the information provided is based on the latest available data and may vary.

🥉 Ahrefs

Ahrefs is a comprehensive SEO toolset that provides valuable data about your competitors’ content, backlinks, keywords, PPC ads, and more. It’s used by marketers from the world’s leading companies.

G2 Rating

Ahrefs has a G2 rating of 4.5 out of 5 stars.

Capterra Rating

On Capterra, Ahrefs has an overall rating of 4.8 out of 5 stars.

Pricing

Ahrefs offers several pricing plans:

  • Lite Plan: $99/month

  • Standard Plan: $199/month

  • Advanced Plan: $399/month

  • Enterprise Plan: $999/month

Please note that the pricing may vary, and it’s recommended to check the official website for the most accurate information.

Number of Projects

The number of non-verified projects is predetermined by your subscription option and varies from 5 with the Lite plan to 100 with the Enterprise plan.

It’s also possible to add an unlimited amount of verified projects.

Tools

Ahrefs provides several tools:

  • Site explorer: shows every keyword for which the target website or web page ranks

  • Rank tracker: tracks ranking progress for up to 10,000 keywords over time

  • Keywords explorer: unveils useful data about the current top-ranking pages for any keyword

  • SEO toolbar: provides on-page SEO report, broken link checker, redirect tracer, and country changer for SERP

Rank Tracker

Ahrefs’ Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries.

Backlink Research

Ahrefs allows you to see which websites link to your competitors’ sites and gauge the quality of their backlinks.

Competitor Research

Ahrefs allows you to find out what keywords your competitors rank for in search and how much traffic each keyword brings them.

Site Audit

Ahrefs’ Site Audit tool analyses your website for common SEO issues & monitors your SEO health over time.

Recommended For

Ahrefs is recommended for SEO professionals, marketers, and businesses of all sizes.

Free Trial

Ahrefs does not explicitly mention a free trial on their official website.

Website

You can learn more about Ahrefs on their official website.

Please note that the information provided is based on the latest available data and may vary.

Best for bigger marketing teams

Semrush

4️⃣ Semrush

Semrush is a comprehensive SEO tool that offers a wide range of features to optimize SEO strategies, drive more traffic, and increase sales.

G2 Rating

Semrush has a G2 rating of 4.5 out of 5 stars based on 1,887 reviews.

Capterra Rating

On Capterra, Semrush has an overall rating of 4.7 out of 5 stars based on 2,177 reviews.

Pricing

Semrush offers three pricing plans:

  • Pro: $129.95 per month

  • Guru: $249.95 per month

  • Business: $499.95 per month

Number of Projects

  • Pro: 5 projects

  • Guru: 15 projects

  • Business: 40 projects

Tools

Semrush provides a wide array of functionalities:

  • Keyword research

  • Ongoing search position monitoring

  • Crawling

  • Backlink tracking

  • Content optimization

  • SEO audits

  • Rank tracking

  • Link building

  • Backlink monitoring

Rank Tracker

Semrush offers a rank tracking feature.

Backlink Research

Semrush provides a backlink research tool.

Competitor Research

Semrush offers competitor research tools.

Site Audit

Semrush provides a site audit feature.

Recommended For

Semrush is recommended for businesses of all sizes looking to improve their SEO performance.

Free Trial

Semrush offers a 14-day free trial of its Guru and Pro plans.

Website

You can learn more about Semrush on their official website.

Please note that the information provided is based on the latest available data and may vary.

4️⃣ Semrush

Semrush is a comprehensive SEO tool that offers a wide range of features to optimize SEO strategies, drive more traffic, and increase sales.

G2 Rating

Semrush has a G2 rating of 4.5 out of 5 stars based on 1,887 reviews.

Capterra Rating

On Capterra, Semrush has an overall rating of 4.7 out of 5 stars based on 2,177 reviews.

Pricing

Semrush offers three pricing plans:

  • Pro: $129.95 per month

  • Guru: $249.95 per month

  • Business: $499.95 per month

Number of Projects

  • Pro: 5 projects

  • Guru: 15 projects

  • Business: 40 projects

Tools

Semrush provides a wide array of functionalities:

  • Keyword research

  • Ongoing search position monitoring

  • Crawling

  • Backlink tracking

  • Content optimization

  • SEO audits

  • Rank tracking

  • Link building

  • Backlink monitoring

Rank Tracker

Semrush offers a rank tracking feature.

Backlink Research

Semrush provides a backlink research tool.

Competitor Research

Semrush offers competitor research tools.

Site Audit

Semrush provides a site audit feature.

Recommended For

Semrush is recommended for businesses of all sizes looking to improve their SEO performance.

Free Trial

Semrush offers a 14-day free trial of its Guru and Pro plans.

Website

You can learn more about Semrush on their official website.

Please note that the information provided is based on the latest available data and may vary.

Particularly useful for digital marketers

SpyFu

5️⃣ SpyFu

SpyFu is a comprehensive SEO and PPC tool that allows you to analyze your competitors’ strategies and use them to your advantage. It provides insights into the keywords your competitors are targeting, their ad variations, and their organic ranks.

G2 Rating

SpyFu has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, SpyFu has an overall rating of 4.5 out of 5 stars.

Pricing

SpyFu offers several pricing plans:

  • Basic: $39/month or $16/month (paid annually)

  • Professional: $79/month or $36/month (paid annually)

  • Team: $299/month or $149/month (paid annually)

Each plan offers unlimited access to all the data.

Number of Projects

SpyFu allows you to create unlimited projects.

Tools

SpyFu provides several tools:

  • Keyword research: discover profitable keywords and organic content

  • PPC competitor research: see every keyword your competitors have bought on Google Ads and every ad test they’ve run

  • Rank tracker: track your keyword rankings on Google, Bing, and Yahoo

  • Backlink research: find backlinks that help you rank on a specific keyword

  • Competitor research: expose the search marketing secret formula of your most successful competitors

Rank Tracker

SpyFu does offer a rank tracker that provides weekly updates for SEO and PPC rankings on Google and Bing.

Backlink Research

SpyFu does provide backlink research tools that help you find backlinks that improve ranks and profitable related keywords.

Competitor Research

SpyFu offers competitor research tools that allow you to see every place your competitors have shown up on Google, including every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 17 years.

Site Audit

While SpyFu does not explicitly mention a site audit feature, it does provide comprehensive SEO research of a website, an in-depth analysis of the organic keywords the domain ranks for, and compares the domain to its main competitors.

Recommended For

SpyFu is recommended for both large and small companies, and is particularly useful for digital marketers looking to improve their performance in SERP results.

Free Trial

SpyFu offers a 7-day free trial.

Website

You can learn more about SpyFu on their official website.

Please note that the information provided is based on the latest available data and may vary.

5️⃣ SpyFu

SpyFu is a comprehensive SEO and PPC tool that allows you to analyze your competitors’ strategies and use them to your advantage. It provides insights into the keywords your competitors are targeting, their ad variations, and their organic ranks.

G2 Rating

SpyFu has a G2 rating of 4.6 out of 5 stars.

Capterra Rating

On Capterra, SpyFu has an overall rating of 4.5 out of 5 stars.

Pricing

SpyFu offers several pricing plans:

  • Basic: $39/month or $16/month (paid annually)

  • Professional: $79/month or $36/month (paid annually)

  • Team: $299/month or $149/month (paid annually)

Each plan offers unlimited access to all the data.

Number of Projects

SpyFu allows you to create unlimited projects.

Tools

SpyFu provides several tools:

  • Keyword research: discover profitable keywords and organic content

  • PPC competitor research: see every keyword your competitors have bought on Google Ads and every ad test they’ve run

  • Rank tracker: track your keyword rankings on Google, Bing, and Yahoo

  • Backlink research: find backlinks that help you rank on a specific keyword

  • Competitor research: expose the search marketing secret formula of your most successful competitors

Rank Tracker

SpyFu does offer a rank tracker that provides weekly updates for SEO and PPC rankings on Google and Bing.

Backlink Research

SpyFu does provide backlink research tools that help you find backlinks that improve ranks and profitable related keywords.

Competitor Research

SpyFu offers competitor research tools that allow you to see every place your competitors have shown up on Google, including every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 17 years.

Site Audit

While SpyFu does not explicitly mention a site audit feature, it does provide comprehensive SEO research of a website, an in-depth analysis of the organic keywords the domain ranks for, and compares the domain to its main competitors.

Recommended For

SpyFu is recommended for both large and small companies, and is particularly useful for digital marketers looking to improve their performance in SERP results.

Free Trial

SpyFu offers a 7-day free trial.

Website

You can learn more about SpyFu on their official website.

Please note that the information provided is based on the latest available data and may vary.

Recommended for Digital Agencies

WooRank

#6 WooRank

WooRank is a comprehensive SEO solution that provides a wide range of tools for website optimization, keyword tracking, and competitor analysis. It is designed to help businesses improve their online presence, grow their business, and generate more leads.

G2 Rating

WooRank has a G2 rating of 4.3 out of 5 stars.

Capterra Rating

On Capterra, WooRank has an overall rating of 4.4 out of 5 stars.

Pricing

WooRank offers several pricing plans:

  • Pro: $89.99/month, includes 1 project, track 50 keywords, analyze up to 2500 pages

  • Premium: $199.99/month, optimize up to 5 websites, track 250 keywords, analyze up to 10k pages

  • Enterprise: For teams with extra projects and keywords, integrations with CRM, ERP, etc. The pricing is tailored to your needs

Number of Projects

The number of projects varies with the pricing plans:

  • Pro: 1 project

  • Premium: Up to 5 websites

  • Enterprise: Extra projects

Tools

WooRank provides several tools:

  • SEO health examination for leads and clients

  • Competitive analysis

  • Keyword research & tracking

  • Technical website audits

  • Instant website reviews

  • White-label reports

Rank Tracker

WooRank offers a Keyword Tool that allows you to track the progress of your target keywords.

Backlink Research

WooRank helps you to analyze your backlinks by counting them, creating an overall score, and calculating the quality of each backlink.

Competitor Research

WooRank offers a Competitor Analysis tool that allows you to monitor your rivals’ SEO strategy.

Site Audit

WooRank offers Technical Website Audits that allow you to analyze thousands of pages to discover SEO issues impacting your online visibility.

Recommended For

WooRank is recommended for businesses looking to improve their online presence, grow their business, and generate more leads.

Free Trial

WooRank offers a free trial for 3 days

Website

You can learn more about WooRank on their official website.

Please note that the information provided is based on the latest available data and may vary.

#6 WooRank

WooRank is a comprehensive SEO solution that provides a wide range of tools for website optimization, keyword tracking, and competitor analysis. It is designed to help businesses improve their online presence, grow their business, and generate more leads.

G2 Rating

WooRank has a G2 rating of 4.3 out of 5 stars.

Capterra Rating

On Capterra, WooRank has an overall rating of 4.4 out of 5 stars.

Pricing

WooRank offers several pricing plans:

  • Pro: $89.99/month, includes 1 project, track 50 keywords, analyze up to 2500 pages

  • Premium: $199.99/month, optimize up to 5 websites, track 250 keywords, analyze up to 10k pages

  • Enterprise: For teams with extra projects and keywords, integrations with CRM, ERP, etc. The pricing is tailored to your needs

Number of Projects

The number of projects varies with the pricing plans:

  • Pro: 1 project

  • Premium: Up to 5 websites

  • Enterprise: Extra projects

Tools

WooRank provides several tools:

  • SEO health examination for leads and clients

  • Competitive analysis

  • Keyword research & tracking

  • Technical website audits

  • Instant website reviews

  • White-label reports

Rank Tracker

WooRank offers a Keyword Tool that allows you to track the progress of your target keywords.

Backlink Research

WooRank helps you to analyze your backlinks by counting them, creating an overall score, and calculating the quality of each backlink.

Competitor Research

WooRank offers a Competitor Analysis tool that allows you to monitor your rivals’ SEO strategy.

Site Audit

WooRank offers Technical Website Audits that allow you to analyze thousands of pages to discover SEO issues impacting your online visibility.

Recommended For

WooRank is recommended for businesses looking to improve their online presence, grow their business, and generate more leads.

Free Trial

WooRank offers a free trial for 3 days

Website

You can learn more about WooRank on their official website.

Please note that the information provided is based on the latest available data and may vary.

Recommended for Media Companies

Raven Tools

#7 Raven Tools

Raven Tools is an all-in-one SEO and marketing reporting tool. It offers a range of features for SEO, social media, PPC, content marketing, and more. It’s designed to be used by agencies, media companies, in-house marketers, and freelancers.

G2 Rating

Raven Tools has a G2 rating of 4.2 out of 5 stars.

Capterra Rating

On Capterra, Raven Tools has a rating of 4.4 out of 5 stars.

Pricing

Raven Tools offers several pricing plans:

  • Small Biz: $39/month (billed yearly), includes 2 domains/campaigns, 2 users, and 1,500 position checks

  • Start: $79/month (billed yearly), includes 20 domains/campaigns, 4 users, and 15,000 position checks

  • Grow: $139/month (billed yearly), includes 80 domains/campaigns, 8 users, and 20,000 position checks

  • Thrive: $249/month (billed yearly), includes 160 domains/campaigns, 20 users, and 25,000 position checks

  • Lead: $399/month (billed yearly), includes 320 domains/campaigns, 40 users, and 30,000 position checks

Number of Projects

The number of projects corresponds to the number of domains/campaigns included in each pricing plan.

Tools

Raven Tools provides several tools:

  • SEO content & rankings

  • Link building

  • Keyword research

  • SERP rank tracking

  • SEO reporting

  • Competitor analysis

Rank Tracker

Raven Tools provides a flexible rank tracking tool that allows users to track rankings daily, weekly, or monthly on each individual SERP.

Backlink Research

Raven Tools provides tools for backlink analysis and identifies relevant link building opportunities.

Competitor Research

Raven Tools provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength, etc.

Site Audit

Raven Tools provides a site auditor that evaluates a website’s overall SEO health and recommends actions to correct potential issues or improve content.

Recommended For

Raven Tools is recommended for agencies, media companies, in-house marketers, and freelancers.

Free Trial

Raven Tools offers a 7-day free trial.

Website

You can learn more about Raven Tools on their official website.

Please note that the information provided is based on the latest available data and may vary.

#7 Raven Tools

Raven Tools is an all-in-one SEO and marketing reporting tool. It offers a range of features for SEO, social media, PPC, content marketing, and more. It’s designed to be used by agencies, media companies, in-house marketers, and freelancers.

G2 Rating

Raven Tools has a G2 rating of 4.2 out of 5 stars.

Capterra Rating

On Capterra, Raven Tools has a rating of 4.4 out of 5 stars.

Pricing

Raven Tools offers several pricing plans:

  • Small Biz: $39/month (billed yearly), includes 2 domains/campaigns, 2 users, and 1,500 position checks

  • Start: $79/month (billed yearly), includes 20 domains/campaigns, 4 users, and 15,000 position checks

  • Grow: $139/month (billed yearly), includes 80 domains/campaigns, 8 users, and 20,000 position checks

  • Thrive: $249/month (billed yearly), includes 160 domains/campaigns, 20 users, and 25,000 position checks

  • Lead: $399/month (billed yearly), includes 320 domains/campaigns, 40 users, and 30,000 position checks

Number of Projects

The number of projects corresponds to the number of domains/campaigns included in each pricing plan.

Tools

Raven Tools provides several tools:

  • SEO content & rankings

  • Link building

  • Keyword research

  • SERP rank tracking

  • SEO reporting

  • Competitor analysis

Rank Tracker

Raven Tools provides a flexible rank tracking tool that allows users to track rankings daily, weekly, or monthly on each individual SERP.

Backlink Research

Raven Tools provides tools for backlink analysis and identifies relevant link building opportunities.

Competitor Research

Raven Tools provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength, etc.

Site Audit

Raven Tools provides a site auditor that evaluates a website’s overall SEO health and recommends actions to correct potential issues or improve content.

Recommended For

Raven Tools is recommended for agencies, media companies, in-house marketers, and freelancers.

Free Trial

Raven Tools offers a 7-day free trial.

Website

You can learn more about Raven Tools on their official website.

Please note that the information provided is based on the latest available data and may vary.

Recommended for SEO Professionals

Moz

#8 Moz

Moz is a comprehensive SEO toolset that offers solutions for keyword research, link building, site audits, and page optimization. It’s designed to help you increase your website’s traffic, rankings, and visibility in search results.

G2 Rating

Moz has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Moz has a rating of 4.5 out of 5 stars.

Pricing

Moz offers several pricing plans:

  • Standard: $99/month ($79 if paid yearly)

  • Medium: $179/month ($143 if paid yearly)

  • Large: $299/month ($239 if paid yearly)

  • Premium: $599/month ($479 if paid yearly)

Number of Projects

  • Standard: 3 campaigns

  • Medium: 10 campaigns

  • Large: 25 campaigns

  • Premium: 50 campaigns

Tools

Moz provides several tools:

  • Keyword explorer: discover and prioritize the best keywords for your site

  • Link explorer: uncover content and link building opportunities

  • Site crawl: uncover technical SEO issues and recommend improvements and fixes

Rank Tracker

Moz offers a rank tracker that allows you to check your keyword rankings instantly.

Backlink Research

Moz’s Link Explorer is a backlink checker with over 40 trillion links, allowing you to understand why your page or your website is ranking where it is in search results.

Competitor Research

Moz offers a competitive analysis tool that shows you your top competitors, keyword gaps, and content opportunities.

Site Audit

Moz offers site audits that uncover technical SEO issues and recommend improvements and fixes.

Recommended For

Moz is recommended for anyone who wants to increase their website’s traffic, rankings, and visibility in search results.

Free Trial

Moz offers a free 30-day trial of their Pro suite of SEO tools.

Website

You can learn more about Moz on their official website.

Please note that the information provided is based on the latest available data and may vary.

#8 Moz

Moz is a comprehensive SEO toolset that offers solutions for keyword research, link building, site audits, and page optimization. It’s designed to help you increase your website’s traffic, rankings, and visibility in search results.

G2 Rating

Moz has a G2 rating of 4.4 out of 5 stars.

Capterra Rating

On Capterra, Moz has a rating of 4.5 out of 5 stars.

Pricing

Moz offers several pricing plans:

  • Standard: $99/month ($79 if paid yearly)

  • Medium: $179/month ($143 if paid yearly)

  • Large: $299/month ($239 if paid yearly)

  • Premium: $599/month ($479 if paid yearly)

Number of Projects

  • Standard: 3 campaigns

  • Medium: 10 campaigns

  • Large: 25 campaigns

  • Premium: 50 campaigns

Tools

Moz provides several tools:

  • Keyword explorer: discover and prioritize the best keywords for your site

  • Link explorer: uncover content and link building opportunities

  • Site crawl: uncover technical SEO issues and recommend improvements and fixes

Rank Tracker

Moz offers a rank tracker that allows you to check your keyword rankings instantly.

Backlink Research

Moz’s Link Explorer is a backlink checker with over 40 trillion links, allowing you to understand why your page or your website is ranking where it is in search results.

Competitor Research

Moz offers a competitive analysis tool that shows you your top competitors, keyword gaps, and content opportunities.

Site Audit

Moz offers site audits that uncover technical SEO issues and recommend improvements and fixes.

Recommended For

Moz is recommended for anyone who wants to increase their website’s traffic, rankings, and visibility in search results.

Free Trial

Moz offers a free 30-day trial of their Pro suite of SEO tools.

Website

You can learn more about Moz on their official website.

Please note that the information provided is based on the latest available data and may vary.

Best for SEO-Savvy B2B Marketers

Wope

#9 Wope

Wope is an AI-powered SEO suite that provides keyword tracking, competitor analysis, historical SERP analysis, and collaboration tools. It uses AI to group keywords, identify new opportunities, monitor competitors, and analyze SERP history and evolution.

G2 Rating

Wope has an excellent G2 rating of 5 out of 5 stars.

Capterra Rating

Wope is not listed on Capterra.

Pricing

Wope offers several pricing plans:

  • Tier 1: $39 per month, includes 200 keywords for rank tracking, 1 user

  • Tier 2: $79 per month, includes 450 keywords for rank tracking, 3 users

  • Tier 3: $159 per month, includes 1,000 keywords for rank tracking, 5 users

  • Tier 4: $329 per month, includes 2,500 keywords for rank tracking, 10 users

Number of Projects

All plans allow unlimited projects.

Tools

Wope provides several tools:

  • Localized keyword spotter: quickly identify and leverage location-specific keywords to craft content that truly connects with local audiences

  • Daily rank tracking for both devices: identify top performers, seasonal trends, receive keyword alerts, and find overlaps with the cannibalization finder

  • Excel-like table experience: Wope’s table view offers streamlined SEO tracking in an interactive interface

  • Pagespeed analysis: analyze keyword-based pagespeed and pinpoint performance issues affecting search rankings

Rank Tracker

Wope provides a rank tracker as part of its features.

Backlink Research

Wope does not explicitly mention backlink research in its features.

Competitor Research

Wope provides competitor analysis as part of its features.

Site Audit

Wope does not explicitly mention a site audit feature.

Recommended For

Wope is recommended for users who want to leverage AI for SEO analytics and tracking.

Free Trial

Wope offers a 14-day free trial with full access and no credit card required.

Website

You can learn more about Wope on their official website.

Please note that the information provided is based on the latest available data and may vary.

#9 Wope

Wope is an AI-powered SEO suite that provides keyword tracking, competitor analysis, historical SERP analysis, and collaboration tools. It uses AI to group keywords, identify new opportunities, monitor competitors, and analyze SERP history and evolution.

G2 Rating

Wope has an excellent G2 rating of 5 out of 5 stars.

Capterra Rating

Wope is not listed on Capterra.

Pricing

Wope offers several pricing plans:

  • Tier 1: $39 per month, includes 200 keywords for rank tracking, 1 user

  • Tier 2: $79 per month, includes 450 keywords for rank tracking, 3 users

  • Tier 3: $159 per month, includes 1,000 keywords for rank tracking, 5 users

  • Tier 4: $329 per month, includes 2,500 keywords for rank tracking, 10 users

Number of Projects

All plans allow unlimited projects.

Tools

Wope provides several tools:

  • Localized keyword spotter: quickly identify and leverage location-specific keywords to craft content that truly connects with local audiences

  • Daily rank tracking for both devices: identify top performers, seasonal trends, receive keyword alerts, and find overlaps with the cannibalization finder

  • Excel-like table experience: Wope’s table view offers streamlined SEO tracking in an interactive interface

  • Pagespeed analysis: analyze keyword-based pagespeed and pinpoint performance issues affecting search rankings

Rank Tracker

Wope provides a rank tracker as part of its features.

Backlink Research

Wope does not explicitly mention backlink research in its features.

Competitor Research

Wope provides competitor analysis as part of its features.

Site Audit

Wope does not explicitly mention a site audit feature.

Recommended For

Wope is recommended for users who want to leverage AI for SEO analytics and tracking.

Free Trial

Wope offers a 14-day free trial with full access and no credit card required.

Website

You can learn more about Wope on their official website.

Please note that the information provided is based on the latest available data and may vary.

Best JavaScript rendering for SEO

Prerender

Special Mention

Prerender

Prerender is an enterprise-grade, technical SEO solution designed specifically for large JavaScript websites.

By rendering pages to crawlers in a fraction of a second, it improves your crawl budget and indexing performance.

G2 Rating

Prerender has a perfect G2 rating of 5 out of 5 stars.

Capterra Rating

On Capterra, Prerender has an excellent rating of 4.8 out of 5 stars.

Pricing

Prerender offers several pricing plans:

  • Free: $0/month, includes 1,000 renders per month and 3-day cache freshness

  • Start Up: $90/month, includes 100,000 renders per month and 24 hr-7-day cache freshness

  • Scale Up: $290/month, includes 1,000,000 renders per month and 24 hr-14-day cache freshness

  • Enterprise: For full-scale support, advanced rendering, tailored for you

Number of Projects

The number of projects is not specified in the pricing plans.

Tools

Prerender provides several tools:

  • Dynamic rendering at scale: 100% complete cache

  • Indexable snapshots of your single page applications

  • Sitemaps: keep your cache updated with your latest pages by crawling your sitemaps periodically

  • Deep insights: check out the global overview of your served and rendered pages and your indexing performance evolution

  • 404 checker: check your website to make sure that your 404 pages respond with the correct status code

Rank Tracker

Prerender does not explicitly mention a rank tracker in its features.

Backlink Research

Prerender does not provide backlink research as it primarily focuses on rendering JavaScript websites for better SEO performance.

Competitor Research

Prerender does not offer competitor research tools.

Site Audit

Prerender does not explicitly mention a site audit feature.

Recommended For

Prerender is recommended for large and enterprise-level companies in various sectors: e-commerce, online marketplaces, travel, flights, hotels, real estate, job boards, careers, and agencies.

Free Trial

Prerender offers a free trial with 1,000 renders per month and 3-day cache freshness.

Website

You can learn more about Prerender on their official website.

Please note that the information provided is based on the latest available data and may vary.

Prerender

Prerender is an enterprise-grade, technical SEO solution designed specifically for large JavaScript websites.

By rendering pages to crawlers in a fraction of a second, it improves your crawl budget and indexing performance.

G2 Rating

Prerender has a perfect G2 rating of 5 out of 5 stars.

Capterra Rating

On Capterra, Prerender has an excellent rating of 4.8 out of 5 stars.

Pricing

Prerender offers several pricing plans:

  • Free: $0/month, includes 1,000 renders per month and 3-day cache freshness

  • Start Up: $90/month, includes 100,000 renders per month and 24 hr-7-day cache freshness

  • Scale Up: $290/month, includes 1,000,000 renders per month and 24 hr-14-day cache freshness

  • Enterprise: For full-scale support, advanced rendering, tailored for you

Number of Projects

The number of projects is not specified in the pricing plans.

Tools

Prerender provides several tools:

  • Dynamic rendering at scale: 100% complete cache

  • Indexable snapshots of your single page applications

  • Sitemaps: keep your cache updated with your latest pages by crawling your sitemaps periodically

  • Deep insights: check out the global overview of your served and rendered pages and your indexing performance evolution

  • 404 checker: check your website to make sure that your 404 pages respond with the correct status code

Rank Tracker

Prerender does not explicitly mention a rank tracker in its features.

Backlink Research

Prerender does not provide backlink research as it primarily focuses on rendering JavaScript websites for better SEO performance.

Competitor Research

Prerender does not offer competitor research tools.

Site Audit

Prerender does not explicitly mention a site audit feature.

Recommended For

Prerender is recommended for large and enterprise-level companies in various sectors: e-commerce, online marketplaces, travel, flights, hotels, real estate, job boards, careers, and agencies.

Free Trial

Prerender offers a free trial with 1,000 renders per month and 3-day cache freshness.

Website

You can learn more about Prerender on their official website.

Please note that the information provided is based on the latest available data and may vary.

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